From the category archives:
This is the fourth post in a monthly series dedicated to preparing your business for the upcoming economic recovery. Today, I discuss gathering competitive intelligence, one form of market research which can easily be performed by the small business owner in preparation for business growth. Market research is the foundation of business strategy. Good market [...]
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This is the third post in a monthly series dedicated to preparing your business for the upcoming economic recovery. We all have them. Many times, they sit in stacks of papers in our office, the “someday I will get to that pile.” Not addressing this pile of projects before business growth is like trying to [...]
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This is the second post in a monthly series dedicated to preparing your business for the upcoming economic recovery. Yesterday, we discussed how you need to clear out your thinking and today we talk about how we must clean up and make room in our office space to prepare for growth. * Are your files [...]
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Every economic recession comes to an end and this one is no different. Will you be ready? Today I begin a new blog series to outline smart moves you can make now to prepare you for the upswing when it comes. Innovation does not take a break during a recession as witnessed by the success [...]
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Social Media is no longer optional. Including video, audio, and communities along with interactive and sharable content within your marketing strategy is required if you want to remain competitive in this business climate. A social media strategy is not a plan for collecting 1000’s of friends on Facebook or followers on Twitter. It is a [...]
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