From the category archives:
One of my first recommendations for anyone beginning their journey into using social technologies to grow web presence is to join a group via your platform of choice whether it is Ning, Facebook, LinkedIn or so on. One of the best ways I know to experience the networking benefits of Twitter while learning how to [...]
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In my last blog post, I talked about how many social media efforts fail to bring profit because the small business does not ask the customers how and where they want to engage with their brand. Does your customer want to be a part of a community? A Facebook page? A blog? A Twitter follower? [...]
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No, I did not abandon my blog series! Pneumonia struck me in April and it took a few weeks to recover but I am back to my full schedule. Thanks to everyone who expressed concern! This is the third installment in my ten part series regarding the biggest mistakes small businesses make when it comes [...]
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Today is the first in a series of Ten Biggest Mistakes Small Businesses Make Preventing Web Profitability. No matter how far you have gotten in developing your marketing strategy that includes using the internet as a sales and growth channel for your business, there is no excuse for not claiming your name. These are the [...]
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Just finished reading “Marketers and SMB’s Disconnect over Online Tactics” by Marketing Charts detailing results from study completed by Bredin Business Information. Two separate groups were interviewed in 2 separate studies: “Marketing to SMB’s in 2009” was a survey of 50 marketers in large companies such as IBM, Cisco, Comcast, Dell and other banks and [...]
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