March 16, 2010
In our continuing series on how to Prepare for the Upswing, we discuss several low cost options for inclusion in a customer feedback loop. Recession or not, gathering customer feedback is always a great idea as the best companies are distinguished by exceptional customer service. During a recession when there are fewer disposable dollars, small [...]
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March 11, 2010
This is the fourth post in a monthly series dedicated to preparing your business for the upcoming economic recovery. Today, I discuss gathering competitive intelligence, one form of market research which can easily be performed by the small business owner in preparation for business growth. Market research is the foundation of business strategy. Good market [...]
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